WORTEN CYBERSECURITY
Every company runs mandatory trainings, and cybersecurity is one of the hardest subjects to make stick. It matters more every year, and the usual formats, slides and checklists, tend to lose the room. Worten wanted the opposite: training that held attention long enough to teach something.
Every company runs mandatory trainings, and cybersecurity is one of the hardest subjects to make stick. It matters more every year, and the usual formats, slides and checklists, tend to lose the room. Worten wanted the opposite: training that held attention long enough to teach something.
So it was built as a series. Two chapters, released on the internal platform and packaged like a streaming series rather than a training video. A teaser, episodes, and a look made to be watched by choice, not sat through. If people follow a series for fun, cybersecurity could borrow the same pull.
So it was built as a series. Two chapters, released on the internal platform and packaged like a streaming series rather than a training video. A teaser, episodes, and a look made to be watched by choice, not sat through. If people follow a series for fun, cybersecurity could borrow the same pull.
Each chapter took on a threat people meet every day. The first went after phishing emails, and tied into a real awareness activation run inside the company. The second turned to the risks of public wi-fi. Familiar situations, played out on screen, so the lesson landed through story instead of a list of rules.
Each chapter took on a threat people meet every day. The first went after phishing emails, and tied into a real awareness activation run inside the company. The second turned to the risks of public wi-fi. Familiar situations, played out on screen, so the lesson landed through story instead of a list of rules.
The two episodes were written, directed, shot, and edited in-house, with a cast drawn from the team. Around them sat a full identity: a logo, motion design and titles, dozens of styleframes, and support for web and print. One look tied the platform, the films, and the office together.
The two episodes were written, directed, shot, and edited in-house, with a cast drawn from the team. Around them sat a full identity: a logo, motion design and titles, dozens of styleframes, and support for web and print. One look tied the platform, the films, and the office together.
It mostly lived in Worten’s internal digital environment, with physical displays around the office pulling people towards it. A subject most people try to skip became one they followed from one episode to the next.
It mostly lived in Worten’s internal digital environment, with physical displays around the office pulling people towards it. A subject most people try to skip became one they followed from one episode to the next.
Credits
Year: 2019
Client: Worten
Concept & Art Direction: Worten UX Team
Project Team: Ana Varela, André Alves, Cláudia Agostinho, Filipe Cordeiro, Francisco Cabrera, João Pinto Paulo, Maria Novillo, Paulo Almeida, Pedro Caldas, Sara Palma & Teresa Alves
Logo Design: Filipe Cordeiro
UX / UI: João Pinto Paulo
Motion Design & Animation: Filipe Cordeiro
Direction, Screenwriting & Production Design: Filipe Cordeiro, João Pinto Paulo, Paulo Almeida & Pedro Caldas
Episode Production: Paulo Almeida
Lead Cast: Ana Varela, André Alves, Cláudia Agostinho, Filipe Cordeiro, Francisco Cabrera, João Pinto Paulo, Paulo Almeida, Pedro Caldas & Sara Palma
Cinematography, Editing & VFX: Filipe Cordeiro
Music & Sound Design: Paulo Almeida
Web Design: João Pinto Paulo