WORTEN SUPERCUP
Worten needed a way to get its stores competing on sales, and to make that competition something people actually wanted to win. The numbers alone would not carry it.
Worten needed a way to get its stores competing on sales, and to make that competition something people actually wanted to win. The numbers alone would not carry it.
The whole thing was framed as a football tournament. Supercup, part of the Worten Winners programme, turned store sales performance into a championship, with each shop playing as a team chasing the title. The football narrative gave a sales race the stakes and the spectacle of a cup final.
The whole thing was framed as a football tournament. Supercup, part of the Worten Winners programme, turned store sales performance into a championship, with each shop playing as a team chasing the title. The football narrative gave a sales race the stakes and the spectacle of a cup final.
The visual identity ran with that idea, borrowing the language of football broadcasts and cup competitions. It carried across every motion piece: the opening, the rules and dynamics explainer, and Betcup, the prediction game inside it. A print flyer and a full set of styleframes completed the system.
The visual identity ran with that idea, borrowing the language of football broadcasts and cup competitions. It carried across every motion piece: the opening, the rules and dynamics explainer, and Betcup, the prediction game inside it. A print flyer and a full set of styleframes completed the system.
It ran for two editions. The identity launched in 2018 and was rebuilt for 2019, keeping the concept while sharpening the look. Across motion, the gamified web platform, and print, it made an internal sales target feel like a season worth playing.
It ran for two editions. The identity launched in 2018 and was rebuilt for 2019, keeping the concept while sharpening the look. Across motion, the gamified web platform, and print, it made an internal sales target feel like a season worth playing.
Credits
Year: 2019
Client: Worten
Art Direction: Filipe Cordeiro
UX / UI: João Pinto Paulo
Motion Design & Animation: Filipe Cordeiro
3D Modelling & Texturing: Filipe Cordeiro
Gamification Design: Fractal Mind
Web Development: Fractal Mind